This was a school project where we were a team of 4 students. I was the only designer and we had the possibility to pick a subject. This is Ad Astra, a web application to put in touch artists and professionals from the music industry. To achieve that goal we are combining two types of platforms : a streaming platform and a social network platform
Build a brand.
We were starting from zero, we just had a idea so as a designer I had to give an identity to the project. To do so, I mixed two universes : music and space. From there the idea of the logo came and the colors too.
Make it simple.
Before any work with design tools, I had to visualize how the app will be used and how components will be communicating. This is why I made research about most known music platforms or social networks and produced other types of deliverables such as user flow.
Make it universal.
One of the big goal of the app was to be responsive as the number of users using a smartphone is growing insanly fast. I had to make changes, think Ad Astra as en entire mobile app to make the User Experience as best as possible (adding dedicated screens, removing some behaviors...)